Privacy policy
<p><strong>Last updated:</strong> August 20, 2026</p>
<p>IDK What To Wear ("we," "us," or "our") operates this online store (the "Site") and sells printed apparel carrying fishing-themed slogans and artwork. This Privacy Policy explains what personal information we collect, how we use it, and the choices you have.</p>
<p>By using our Site or placing an order, you agree to the collection and use of information described here.</p>
<h2>1. Information We Collect</h2>
<p>We collect information you give us directly, information gathered automatically while you browse, and information passed to us by third parties.</p>
<h3>a) Information you give us</h3>
<ul>
<li>Contact details: name, email address, phone number, shipping address, and billing address</li>
<li>Order details: the items and options you chose, order history, and payment information, which is handled by our payment provider; we never store full card numbers</li>
<li>Account information: your login details and saved preferences, if you choose to create an account</li>
<li>Messages: anything you send us by email, through a contact form, or through customer support</li>
</ul>
<h3>b) Information gathered automatically</h3>
<ul>
<li>Device and usage data: IP address, browser type, operating system, pages viewed, time spent on each page, and the page that referred you</li>
<li>Cookies and similar technologies, used to hold your cart, remember your settings, and show us how the Site is used (see Section 5)</li>
</ul>
<h3>c) Information from third parties</h3>
<ul>
<li>Payment confirmation from our payment processor</li>
<li>Shipping status from our carriers and fulfillment partners</li>
<li>Traffic and behavior reports from analytics services such as Google Analytics or Shopify Analytics</li>
</ul>
<h2>2. How We Use Your Information</h2>
<p>We use what we collect to:</p>
<ul>
<li>Take payment for, pack, and ship your order exactly as you configured it</li>
<li>Send order confirmations, shipping updates, exchange instructions, and answers to support requests</li>
<li>Send marketing email and offers, but only if you opted in; you can unsubscribe at any time</li>
<li>Improve the Site, our range of designs, and the buying experience</li>
<li>Detect and prevent fraud, security problems, and technical faults</li>
<li>Meet our legal obligations</li>
</ul>
<h2>3. How We Share Your Information</h2>
<p>We do not sell your personal information. We share it only with:</p>
<ul>
<li>Service providers who help us run the business, including Shopify as our e-commerce platform, payment processors, overseas fulfillment partners, shipping carriers, and email marketing providers</li>
<li>Professional advisers such as accountants or legal counsel, where needed</li>
<li>Law enforcement or regulators, where required to meet a legal obligation or to protect our rights</li>
<li>A buyer or successor, in the event of a merger, acquisition, or sale of assets</li>
</ul>
<p>Each party receives only the information needed to do its job, and is required to handle that information securely.</p>
<h2>4. Data Retention</h2>
<p>We keep your personal information for as long as it is needed for the purposes set out in this policy, including to meet legal, accounting, and reporting requirements. Order records are normally kept for the period required by tax and consumer protection law.</p>
<h2>5. Cookies</h2>
<p>Cookies are small text files stored on your device. We use them to:</p>
<ul>
<li>Keep your cart and your session active while you shop</li>
<li>Remember settings such as currency, language, and the last item you viewed</li>
<li>Show us how visitors move through the Site so we can improve it</li>
<li>Support advertising and retargeting, where that applies</li>
</ul>
<p>You can set your browser to refuse cookies or to warn you when one is sent. If you turn cookies off, parts of the Site such as the shopping cart may stop working correctly.</p>
<h2>6. Your Rights and Choices</h2>
<p>Depending on where you live, you may have the right to:</p>
<ul>
<li>See the personal information we hold about you</li>
<li>Ask us to correct information that is wrong</li>
<li>Ask us to delete your personal information</li>
<li>Object to, or ask us to restrict, certain uses of your information</li>
<li>Withdraw consent to marketing at any time</li>
<li>Receive a copy of your data in a portable format</li>
</ul>
<p>To use any of these rights, contact us with the details in Section 10. We will respond within the time required by the law that applies to you.</p>
<p>If you are in the European Economic Area or the United Kingdom, you have rights under the General Data Protection Regulation. If you are a California resident, you have rights under the California Consumer Privacy Act. Please get in touch if you would like to use any right available to you under these or other laws.</p>
<h2>7. Data Security</h2>
<p>We use reasonable administrative, technical, and physical safeguards to protect your personal information. Even so, no transmission over the internet and no method of electronic storage is completely secure, and we cannot guarantee absolute security.</p>
<h2>8. Children's Privacy</h2>
<p>Our Site and our range are meant for adults. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, contact us and we will delete it.</p>
<h2>9. Changes to This Policy</h2>
<p>We may update this Privacy Policy to reflect changes in how we work, or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a new "Last updated" date. We encourage you to check back from time to time.</p>
<h2>10. Contact Us</h2>
<p>Questions, concerns, or requests about this Privacy Policy or your personal information:</p>
<p>
IDK What To Wear<br>
Email: <a href="mailto:louizarominel@gmail.com">louizarominel@gmail.com</a><br>
Address: 3971 E Esplanade Ave, Gilbert, AZ 85297, United States
</p>